Ground your advocacy in evidence, equity, and strategy
Evidence-based insights for advocacy, research, and evaluation
Today’s policy and advocacy landscape is complex. The role of evidence in decision-making is shifting, and equity and justice are too often sidelined. At Egeria Center, we help organizations keep these values at the center of their work, partnering with mission-driven teams to design strategies, narratives, and evaluations that strengthen advocacy and ensure decisions remain rooted in justice and credibility
Core Service Areas
Advocacy & Narrative Strategy
What it is
Research-driven framing, messaging, and narrative development grounded in political psychology.
What it delivers
Stronger campaigns, persuasive advocacy materials, and messaging that resonates with funders, policymakers, and communities.
Services include:
Message testing & narrative framing
Strategic communications research
Equity-centered storytelling & storybank design
Narrative playbooks & framing guides
Support for op-eds, testimony, and advocacy briefs
For advocacy teams and coalitions seeking evidence-based narratives that move people and decision-makers
Equity-Centered Evaluation & Impact Assessment
What it is
Evaluation designed to measure what matters for advocacy, equity, and community change — not just compliance.
What it delivers
Evidence that demonstrates value to funders, strengthens strategy, and embeds equity into outcomes.
Services include:
Advocacy impact evaluation & contribution analysis
Equity Impact Assessments (EIAs)
Evaluation design, survey development, and mixed-method analysis
Theory of Change & logic models
Impact reporting & visualization
For mission-driven programs aiming to demonstrate impact, ensure equity, and improve performance
Policy Research & Analysis
What it is
Rigorous, accessible research to inform advocacy, programs, and policy decisions.
What it delivers
Clear, evidence-based insights that clarify complexity and guide strategy.
Services include:
Policy scans & issue briefs
Literature reviews & white papers
Stakeholder and systems analysis
Public opinion & discourse analysis
Environmental and landscape scans
For mission-driven programs aiming to demonstrate impact, ensure equity, and improve performance
Training & Capacity Building
What it is
Workshops, toolkits, and training programs that democratize access to framing, evaluation, and advocacy tools.
What it delivers
Teams that are more confident in using evidence, framing, and equity-centered approaches to advance their work.
Services include:
Equity-Centered Research Training (core workshop)
Custom workshops on evaluation & advocacy framing
Narrative & Framing 101 for advocacy teams
Toolkits (Equity Checklist, Equity Impact Assessment Template, Policy Brief Templates)
Facilitation for learning cohorts & communities of practice
For teams ready to strengthen in-house capacity for evidence-based advocacy and evaluation
Not sure where to start? Let’s talk.
We offer a free consultation to help you explore alignment and discover how Egeria Center can support your work.